Luis Felipe Medina Restrepo, a young paisa who works with Bavaria since 2006, will assume in London the position as Global Peroni Manager – the Italian brand that SABMiller offers worldwide.
Peroni Nastro Azzurro was the first beer of SABMiller’s portfolio imported to Colombia, and it is, together with Grolsh, Miller Genuine Draft and Pilsner Urquell, one of the four global brands of the Group.
The antioqueño will lead aspects such as the definition of the brand strategy in the mid and long term; the development of communication campaigns to ensure Peroni’s permanence through time and its relevance on the different markets.
With this appointment, which will become effective as of March 2010, Bavaria continues strengthening its vision to be the best source of employment and to continue exporting Colombian talent to SABMiller operations worldwide.
 |
Press Release
28 JANUARY 2010
|
|
