Stemming from the decision of the government to raise the Sales Tax/VAT for beer from 3% to 14%, effective from February 1, 2010, Bavaria has adjusted the suggested consumer prices, increasing them by 100 pesos.
This adjustment, announced by the company at the end of last month, contemplates a 8.3% increase in the price of the brands (Águila, Póker, Pilsen y Costeña) from COL$1.200 to COL$1.300.
The new suggested prices are:
|
Brand
|
Price (COL$)
|
|
Club Colombia (330 cm3)
|
$1.600
|
|
Redd’s (330 cm3)
|
|
Águila Light (330 cm3)
|
$1.400
|
|
Águila (330 cm3)
|
$1.300
|
|
Póker (330 cm3)
|
|
Pilsen (330 cm3)
|
|
Costeña (330 cm3 y 350 cm3)
|
|
Águila [Aguilita (225 cm3)]
|
$1.000
|
|
Costeñita (175 cm3)
|
|
Cola & Pola (330 cm3)
|
The suggested prices for Pony Malta are unchanged.
|
